General principles

This Privacy Policy defines and details the principles that HyperTV applies to data collected through its services. In particular, it describes how personal information is collected, used and protected.

A user is defined as a browser of a specific device; the terms user and browser can be used interchangeably; if the owner of a device uses several browsers, he must repeat the privacy setting configuration for all of them.

Data collection

HyperTV does not collect personal identifiable information while visiting one of its domains. This includes www.connected-stories.com www.hypertvx.com, connected-stories.hypertvx.com and typically all third-level subdomains of connected-stories.com and hypertvx.com.

By using the "Talk to Us" form or any other publicly available contact channel, the user declares that the data entered is correct and of its own property. These are stored securely and not distributed to third parties and used by HyperTV solely to respond to user requests.

HyperTV considers online data privacy as one of its primary values, and follows regulatory initiatives such as the Transparency and Consent Framework (TCF) of the Internet Advertising Bureau (IAB) and those of the European Union EU (ePrivacy regulation and GDPR).

Use of data collected in advertising

HyperTV, through its "Connected Stories" platform, allows the creation of online advertising messages based on single or multiple displays. These are provided to users according to sequences called "user's journey". HyperTV collects information through tracking cookies, or similar technologies, resident on the user's browser. These technologies allow the browser to be recognised, in order to provide it with the correct element of the sequence. Tracking cookies expire after 12 months.

HyperTV Connected Stories platform is compliant to IAB TCF v2.0 technology. So, a user can set its personal preferences concerning HyperTV data collection and processing while visiting a TCF compliant site where Connected Stories units are displayed.

HyperTV does not allow the collection or storage of any kind of sensitive data including IP address. Data that is not sensitive, but that could be used to identify an individual, such as an address, telephone number or email address, is neither collected nor stored.

When using the collected data, HyperTV complies with applicable laws as EU Data Protection Regulation (GDPR), and standards as those issued by Interactive Advertising Bureau (IAB) and IAB Europe.

Link to external sites

Advertisement units provided by HyperTV are generally displayed on sites outside hypertvx.com and connected-stories.com that may have different privacy policies. HyperTV does not control nor can it be held responsible for the content of these sites. To be sure that your privacy is protected, you must consult the privacy policy of the visited site.

Security and data protection

HyperTV uses reasonable security measures to ensure protection of data collected and used through its technologies. At every step of the collection chain, appropriate security practices are used using hardware and software provided by best in class manufacturers. All HyperTV solutions are installed on Tier 3 or Tier 4 data centers according to the international data center classification.